Yellow Holding Ltd
Complaint 288536 Details

We received fax from a yellow page directory called Yellow Holding LTD. The fax asks to verify our company information.

The official-looking verification form showed the company's basic contact information and touts the image of fingers flipping through the phone book. However, the verification form was not from a local yellow page phone directory but for a national online directory.

The verification form clearly stated in large print "THIS IS NOT A BILL". A disclaimer at the bottom of the form, in very small print, stated that by verifying the information you are purchasing a two-year online directory listing that will cost $1,129 per year. Termination of the agreement is required in writing to cancel and must be done three months prior to the listing's expiration date or will be automatically renewed for another year.

This is clearly deceptive!
Most communications between businesses and their customers, even invoices, are considered “representations” that are subject to the Competition Act’s misleading advertising regime.
Businesses cannot mislead consumers in large print and rely on the fine print to “clarify” the representations.